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Why MotoGP must try a bit of proactive promotion

Motorcycle racing's top echelon must do more to attract new viewers in this digital, instant-gratification age. Toby Moody suggests a few ideas for the rights holder to try

The future of the MotoGP championship is not only about the technical regulations but about the challenge of promotion, too. It is the Holy Grail for any championship rights holder.

Top of the table in that is TV and who sees the races. No TV equals, no sponsors. No sponsors equals club motorsport.

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