MPH: Mark Hughes on...

As F1 embraces modern media, how will the likely drop in TV revenues affect the sport's ability to bring the best young talents into the drives they deserve?

The world is changing fast and the pace of that change is accelerating. It's leaving Formula 1 in an uncertain place, with challenges on every level. Currently, the bulk of F1 income is via TV companies, in turn funded by their advertisers.

What happens in future as online content and TV coverage overlap or even merge, and the advertising revenue drops? Is the era of big TV money coming to an end? In the music industry, downloading has effectively killed the big record companies and the business model is now for the music to be merely a magnet for the live performances, which is now where the money is made.

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