The challenge of globalising the WRC

The challenge of globalising the WRC

As North One Sport continues to settle in as the World Rally Championship's global promoter, David Evans looks at the progress made so far and what's in store for the future of rallying's top flight

North One Sport: saviour of the WRC or media production company who wouldn't know a passage control from a track control arm? The London-based firm's arrival as the World Rally Championship's global promoter has polarised opinion, not least on its first attempt at a calendar for next season.

Arguably, given that North One Sport only took over global promotion on January 1, it's a little early to be judging the performance of the firm formerly known as International Sportsworld Communicators. But it's been a hectic old four months, so let's give it a go.

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