Why IndyCar must connect with its US audience again

Why IndyCar must connect with its US audience again

While IndyCar is making strides to regain some ground to NASCAR in the US racing landscape, the collapse of the de Ferran/Kanaan deal shows problems remain. Jeff Olson investigates

Following IndyCar racing is a bit like riding a Tilt-a-Whirl at a ramshackle county fair. You're up, you're down. You see things, but you can't quite interpret what you're seeing. Sometimes you don't know whether you're happy or dizzy or about to get sick.

Take, for instance, the recent and unfortunate debacle of Tony Kanaan and Gil de Ferran. With Kanaan unable to come up with enough sponsorship backing to make it float, the entire De Ferran Dragon Racing team collapsed. A few days later, FAZZT Race Team was rescued by Sam Schmidt. Good for Sam, but not for de Ferran or Kanaan, who's still trying to find a ride for the 2011 IZOD IndyCar Series season just weeks before the season opener.

To continue reading this feature...

You must have an AUTOSPORT+ subscription. Prices start from just $1.50 per week and give you full unrestriced access to all news and features. View package options? Magazine subscriber?


from just $1.50 per week

  • Get unlimited access to AUTOSPORT with news and views from the paddock
  • Enjoy AUTOSPORT+: subscriber-only analysis, comment and top-quality pictures
  • Explore every F1 stat in the world’s best motorsport database

Pay as you go

Read this feature right now for just