Why the USA isn't watching IndyCar

Why the USA isn't watching IndyCar

Dario Franchitti and Will Power go head-to-head for the IndyCar title at Las Vegas this weekend, while Dan Wheldon's $5million challenge has been added to the bill to create even more of a buzz. Will anyone be watching though? asks Jeff Olson

In July, IndyCar Series CEO Randy Bernard commented facetiously about the possibility of poor ratings for his planned super-season finale at Las Vegas. When reminded that the TV rating for the previous season finale at Homestead was a 0.3 (a measure that couldn't have included more than a few families and their pets) Bernard laid down the law. Jokingly, of course.

"If we do a 0.3 on this, I'll quit right there on the spot. I'll literally quit on the spot," Bernard told a reporter for the Toronto Star. "Even if we do a 0.8, I'll quit. On the spot."

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