Inside the mind of a champion

Inside the mind of a champion

The annual ski meeting of Ferrari and Ducati in Italy brings together four and two-wheeled legends Fernando Alonso and Valentino Rossi. Dieter Rencken uncovered some of their inside thoughts

In 2010, two-time Formula 1 world champion Fernando Alonso accepted the challenge of life in red. A year later biking superstar Valentino Rossi waved goodbye to the Japanese machinery that had delivered his seven MotoGP titles (his two 'junior' crowns were won on Aprilias) to join Ducati.

So it was during the 21st edition of 'Wrooom', the annual media ski event sponsored by Philip Morris, the chief commercial partner of both Ferrari F1 and Ducati MotoGP (with additional support from Fiat, Shell and Puma) that the two champions met for the first time, and proceeded to, literally, paint the beautiful resort that familiar scarlet a year ago.

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