Searching for Britain's new WRC hero

Searching for Britain's new WRC hero

With the WRC currently losing the fight for its place in the attention span of the British sports fan, David Evans says what the sport really needs is another Colin McRae or Richard Burns and investigates where that hero might come from

The World Rally Championship, you might have noticed, isn't exactly at its strongest in these parts right now. For one reason or another, it's not much on the television and this summer's Norfolk Downhill Slalom Ski Race* is likely to be of more interest to national newspapers than drivers flying, flat-chat through the Finnish air.

And we've committed thousands of words to establishing the cause of the current situation. We've talked perfect storm of lost promoters, multi-million pound investment going south and the global economic downturn. Maybe we're looking too deeply into the economics of the situation.

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