US sportscar racing: more than a name game

US sportscar racing: more than a name game

Following the glitzy announcement of the United SportsCar Racing name for the ALMS/Grand-Am merger, Gary Watkins cuts through the dry ice to decipher how it will work

Dry ice always makes me suspicious. Or rather its use for so-called dramatic effect does. Yet that was only part of the reason I was fairly non-plussed by Thursday's announcement of the brand name for the brave new world of unified US sportscar racing that starts next season.

I might have been more impressed if they had actually told us what the series is going to be called – that's whether it is a series or a championship. Or perhaps a cup, a challenge or whatever. It seems strange to declare you are going to announce the name of a new race series and then just plain fail to do so.

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