Why is Raikkonen so popular?

Why is Raikkonen so popular?

Kimi Raikkonen's appeal to the fans knows no bounds. EDD STRAW looks at the Finnish phenomenon and asks what Formula 1 can learn from him

Kimi Raikkonen is a superb grand prix driver and a very worthy member of the 32-man club of world champions. In fact, he probably should have at least one more crown to his name from the McLaren era. He is also arguably the most popular driver on the grid.

But there are some puzzling contradictions in Raikkonen's unique and beloved brand of anti-charisma. He is not an infinitely-quotable soundbite machine, nor is he a champion of fan interactivity as one of the few remaining Twitter hold-outs in F1. But what he does offer is the impression of authenticity.

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