Enzo Ferrari: turning weakness into success

Enzo Ferrari: turning weakness into success

It is 25 years since the founder of the world's most legendary marque died, but how exactly did a mediocre driver with limited engineering knowledge create an icon? PAUL FEARNLEY looks back

The reasons for the attraction were not particularly obvious. He was neither handsome nor charming nor outgoing. A ropey racing driver, he had only a rudimentary grasp of engineering, yet his preferred title was Ingegnere.

He described himself as an 'agitator of men'. He called it creative tension. That was shorthand for: an unhealthy delight in intrigue, clandestine meetings and gossip, particularly of the salacious sort, plus stored slights, perceived or real, and treating people, including his spies, with studied indifference once their usefulness had worn thin - and often before.

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