Juan Pablo Montoya's Penske IndyCar move is a massive opportunity for the series, reckons MARK GLENDENNING. Now the challenge is to capitalise on it

A million consultancy groups typing on a million laptops for a million years would struggle to come up with a better marketing opportunity for IndyCar than the one that has just been dropped in its lap by Team Penske.

Juan Pablo Montoya's arrival on the grid next year in a third full-time Penske entry is a big deal; bigger, arguably, than Rubens Barrichello's appearance in 2012.

To continue reading this feature...

You must have an AUTOSPORT+ subscription. Prices start from just $1.50 per week and give you full unrestriced access to all news and features. View package options? Magazine subscriber?

AUTOSPORT+

from just $1.50 per week

• Get unlimited access to AUTOSPORT with news and views from the paddock
• Enjoy AUTOSPORT+: subscriber-only analysis, comment and top-quality pictures
• Explore every F1 stat in the world’s best motorsport database

View all package options