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WRC's visibility crisis

Live TV and prohibitive costs are often said to go hand in hand, but the WRC's Rally of Spain threw up an unexpected counter-example. DAVID EVANS says the sport needs to act now to back up its rhetoric

Here's one for you... have you heard about the Rally of Spain driver who got fined for trying to promote the event on the internet?

No joke.

No. It's really no joke.

Italian driver Gianluca Cali fitted an onboard camera in his Citroen C2 and attempted to stream the footage live to the internet. Unfortunately for Cali, he was rumbled when the interference from the internet link knocked out the tracking device fitted to his car, alerting the rally organisers.

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