Time for F1 to embrace alternative media

Time for F1 to embrace alternative media

With the sport's TV audiences declining, now's the time to see alternative media as an opportunity to maximise exposure rather than any sort of threat, according to JONATHAN NOBLE

The fall in Formula 1's television viewing figures by 50 million in 2013 prompted many doom mongers to suggest the end was nigh for grand prix racing. Such a huge drop-off in interest, at a time when F1 is crying out for more fans and bigger sponsors, was viewed as a warning sign for the extent of the trouble it was in.

The move to pay-TV channels, in a bid to chase the only networks that could afford the huge rights fees F1 demands, has not unsurprisingly led to a dramatic cut in audiences - already weakened by Red Bull dominance and less-than-spectacular racing.

To continue reading this feature...

You must have an AUTOSPORT+ subscription. Prices start from just $1.50 per week and give you full unrestriced access to all news and features. View package options? Magazine subscriber?


from just $1.50 per week

  • Get unlimited access to AUTOSPORT with news and views from the paddock
  • Enjoy AUTOSPORT+: subscriber-only analysis, comment and top-quality pictures
  • Explore every F1 stat in the world’s best motorsport database

Pay as you go

Read this feature right now for just