Formula 1's sponsorship challenges

Formula 1's sponsorship challenges

Tobacco advertising has long been banned in F1, and the World Health Organisation is targeting alcohol next. DIETER RENCKEN looks at the consequences this move would have on the sport

Back in February 2005, at the height of the controversy over Formula 1's nicotine addiction, this column published a two-part history of tobacco sponsorship - available here and here to subscribers.

It feared that the outright banning of cigarette liveries was but the tip of an iceberg, and that international and government agencies would soon turn their sights to other substances, concluding:

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