F1 needs to wake up to new media world

F1 needs to wake up to new media world

Is television being consigned to elephant-in-the-room status, and should F1 embrace other media outlets to boost flagging audiences? JONATHAN NOBLE sought answers from Bernie Ecclestone

For a sport that's so full of people focusing on being the best, it's amazing that Formula 1 spends so much time talking itself down.

While the fascinating dynamic between Lewis Hamilton and Nico Rosberg looks set to produce what could be an all-time-classic season, it's been hard to escape from the clouds of negativity that have hung over the paddock since the start of the year.

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