Football is out-marketing Formula 1

Football is out-marketing Formula 1

In the wake of the English Premier League's new TV deal, DIETER RENCKEN wonders if Formula 1 is losing too much ground to football

To paraphrase Sir Winston Churchill in this, the 50th year of the anniversary of the great man's death: Never before in the history of sport have so few paid so much for just three full (2016-19) seasons as have Sky and BBC for the English Premier League football rights.

The contract is exceedingly complex and as such not directly comparable to F1, plus this is, of course, a motorsport publication, so full analysis of that combined £5.136bn deal is best left to broadsheet journalists with sight of the salient details.

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