Ferrari drops posturing for proactivity

Ferrari drops posturing for proactivity

Ferrari's wild-looking Formula 1 concept car signalled a new approach at the Maranello team, which is ditching pointless posturing in favour of proactivity, says JONATHAN NOBLE

"Progress is never achieved by endless repetition, but by breaking the chains of habit and the cycle of inertia. Progress is the result of us choosing not by-products of the past, but catalysts of a future."

Those were the words that Ferrari chairman Sergio Marchionne used in a letter he addressed to factory staff last year when he wrote about his vision for the future of the Maranello team. And while he might have been talking about the need for fresh management to make the most of a new era, his comments ring true for a different path that Ferrari has embarked upon more recently on the political front too.

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