Heading off F1's next negative spin

Heading off F1's next negative spin

Formula 1 could find another positive story to make into a bad one in Australia this weekend. EDD STRAW launches a pre-emptive counter-argument

Conventionally, PR is all about spinning positive angles and generating upbeat headlines.

Recently, Formula 1 has evolved a self-destructive brand of anti-PR that is not simply a merciful absence of spin, but instead an unerring ability to turn positives into negatives.

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