The DTM's bold revamp is working
The DTM turned heads with a major overhaul of its race weekends in 2015, led by holding a Saturday race for the first time in more than a decade. Four events in, MITCHELL ADAM looks at where it's paying off
During the Sunday morning at the recent Zandvoort event, BMW and Mercedes DTM chiefs Jens Marquardt and Ulrich Fritz received news. It was good news, in the form of the TV ratings for the previous day's race.
The numbers were up on Zandvoort's 2014 telecast by nearly half a million viewers, with an audience of 1.06 million. That number meant more people in Germany had watched BMW's Marco Wittmann-led sweep of the top seven than the Tour de France, although that did have a higher market share.
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