How F1 is holding its games back

How F1 is holding its games back

Codemasters' revamp of the Formula 1 game has a lot to commend it, but until F1 itself drops a "20th century" approach to its rights, it will trail other sports says GLENN FREEMAN

It took a while, but over the last 12 months Formula 1 has set about playing 21st century catch-up. Social media, YouTube and mobile apps have all finally had some light shone on them by the bigwigs behind the pinnacle of motorsport, after years of being overlooked.

But there is one glaring arena where F1 is still yet to wake up to the possibilities at its disposal, amid the clamour to engage new, younger fans: gaming.

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