Why aren't F1 launches more imaginative?

Why aren't F1 launches more imaginative?

The buzz over Max Verstappen driving a Red Bull down an Austrian ski slope showed the benefits of a good PR stunt, and LAWRENCE BARRETTO reckons F1 teams should make more of car launches

The sight of Max Verstappen taking a Red Bull Formula 1 car for a spin around one of the most famous alpine ski courses in Kitzbuhel, Austria made for great television.

It's nothing unusual for Red Bull. The four-time world champion team's cars have performed doughnuts on a helipad high above Dubai, zipped along the world's highest driveable road in India and messed about on frozen lakes. But it's something we don't see anywhere near enough in F1.

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