F1 can't disguise its shortcomings
While F1 board member Martin Sorrell's recent interview about the state of the championship drew some positive reactions, actions should speak louder than words
If the platform for the interview was utterly predictable, its timing certainly was extraordinary: during the very week that Formula 1 board member Sir Martin Sorrell faced shareholder criticism over his £70million pay packet and lack of concrete succession at WPP, the global advertising/PR agency started by the 71-year-old, the series' official website published a "frank and enlightening discussion" with the "plainspoken" Brit.
The full text can be accessed here, but, where various media outlets were bullish about Sorrell's responses closer scrutiny suggests that not only are his comments arguably designed to deflect attention from WPP's recent media coverage - but that, rather than provide a road map for F1's future, hard facts in many ways do not support his views.
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