Is F1 too boring for the modern world?

Is F1 too boring for the modern world?

Can Formula 1 keep up with a world in which media, fans' appetites and even the status of the motor car are changing? The latest instalment of the 'What is F1?' series examines whether the championship needs to make fundamental changes to adapt

As the media landscape changes rapidly, and people gain increasing freedom over what they watch and when, Formula 1 faces enormous challenges in adapting to expand its audience.

Whenever F1 makes substantial alterations to its regulations there is usually some reference made to improving 'the show' as justification. This is natural. Grand prix racing has long ceased to be the amateur pursuit of like-minded enthusiasts. Modern F1 is a multi-billion-dollar sports entertainment business, and as such it depends on a big following.

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