Why FE is ahead of F1 on virtual reality

Why FE is ahead of F1 on virtual reality

While Formula 1 is now talking about virtual reality as a potential part of its future, Formula E is already in the game, and is ready to grow with the emerging technology

Virtual reality is the technological catchphrase of the moment. Huge global brands like Facebook and Sony are investing in it, and the technology has entered the motorsport bubble in the last 12 months as well.

Advertising and marketing kingpin Sir Martin Sorrell's declaration that virtual reality could transform F1's coverage in the years to come was positive in the sense that it brought an emerging area of technology into the F1 conversation. And the Williams F1 team's experimentation with virtual reality showed it's firmly on F1's radar.

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