F1 should stop trying to force itself on America

F1 should stop trying to force itself on America

Formula 1 has tried to make it big in the United States of America since the 1950s. Now it has a new American owner, talk has turned to how that can be used to break the USA. But logic, and history, suggests it is futile

Ever since it became public knowledge that Liberty Media was intent on acquiring a controlling share - not, crucially, a majority slice - of Formula 1's commercial rights, four hypotheses have ruled F1's media hysteria: franchising; an increased United States presence; the concept of virtual/augmented reality; and gaming.

The pitfalls of franchising were discussed in this column last week, so now the spotlight turns on F1's seeming obsession with making it big in that vast Land of the Free.

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