F1's quest for a saviour is embarrassing

F1's quest for a saviour is embarrassing

Formula 1 has been left behind by other sports in the digital age, but expecting Liberty Media to sweep in and suddenly bring it up to speed is naive

Formula 1 is a bit like a grandparent wanting to be introduced to the latest technological gizmo.

In fact, it comes across as a gaggle of grandparents, waiting for a relative more in-tune with the modern world to bring them up to speed on how things work in the 21st century.

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