MotoGP shows F1 'customer' is not a dirty word

MotoGP shows F1 'customer' is not a dirty word

As Formula 1's leadership change prompts fresh thinking about its future shape, the new chiefs ought to take a lot at how customer teams have contributed to the MotoGP spectacle

There has been a lot of talk about Ross Brawn being a potential saviour for Formula 1 in recent years. That F1 needed a fresh leader, who knew the championship inside out, to sort out the sporting and technical sides of things.

Last week, that happened. Liberty Media completed its deal to purchase F1, gave Bernie Ecclestone an honorary title on his way out the door and brought in Brawn and ESPN man Sean Bratches to work with new CEO Chase Carey.

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