How to fix F1's unworthy launch season

How to fix F1's unworthy launch season

Formula 1's new era kicked off as every season does - with multiple car launches. Is it time for a different approach, with more panache?

With Formula 1 pre-season testing in the offing, my wife and I decided to make a weekend of the trip, booking into a centre-city hotel in order to take in Barcelona and surrounds before she departed on a late Sunday flight. I would then move on to a bed-and-breakfast closer to the circuit for this week's four F1 test days.

Fortunately we booked early, when the prices were reasonable. Colleagues who left it late were stunned at the cost (and non-availability) of rooms; ditto rental cars and flights.

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