The club racer who launched a racewear revolution

The club racer who launched a racewear revolution

Racewear brand Walero has unconventional roots, but founder Fiona James is onto a good thing

Sat in a Silverstone pit garage taking feedback from a British Touring Car driver and a British GT champion, from a drifter and a Dakar Rally driver, Fiona James is continually looking to improve her racewear company, Walero.

So much of motorsport is about pushing new technology, taking a concept that performs well in research and then testing it in competition. This principle extends to clothing, too.

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