Why Ferrari's quit threat should be taken seriously

Why Ferrari's quit threat should be taken seriously

The public backlash to Ferrari's latest Formula 1 quit threat was obvious. But can F1's bosses risk calling the famous Italian manufacturer's bluff this time?

It was once said, "When General Motors sneezes, the New York Stock Exchange catches a cold". Could the same analogy be drawn about Ferrari and Formula One Management, now a subsidiary of Liberty Media, after the luxury car manufacturer's threat to exit Formula 1 unless the post-2021 regulations are to its liking?

True, GM was in its pomp back then, but, make no mistake, Ferrari is currently flying high, delivering more ornately expensive red cars than ever before and boasting its highest market capitalisation and profit since its listing in October 2015. Ferrari is listed not on the NYSE but NASDAQ, but so, too, is F1 under the Liberty Media umbrella - potentially creating a case of double jeopardy.

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