Formula 1's billion-dollar problem

Formula 1's billion-dollar problem

Formula 1's rulemakers, movers and shakers are meeting again to discuss its future engine direction - trouble is, keeping the old guard happy while tempting in new competitors is proving a very difficult task

After a year of grace while it found its feet, Formula 1's new owner is about to find out just how tough it can be to square circles in modern grand prix racing. Social media strategies, 'fan engagement' and experimental grid ceremonies are all well and good to start with, but now it's time for the serious stuff.

Few would disagree with appointing Ross Brawn to a senior position and asking him to map out F1's future technical direction. By all accounts, Brawn knows his onions - the technical ones and the political ones too.

To continue reading this feature...

You must have an AUTOSPORT+ subscription. Prices start from just $1.50 per week and give you full unrestriced access to all news and features. View package options? Magazine subscriber?


from just $1.50 per week

  • Get unlimited access to AUTOSPORT with news and views from the paddock
  • Enjoy AUTOSPORT+: subscriber-only analysis, comment and top-quality pictures
  • Explore every F1 stat in the world’s best motorsport database

Pay as you go

Read this feature right now for just