Why motorsport is on the verge of the Olympics

Why motorsport is on the verge of the Olympics

Although Lewis Hamilton and Sebastian Vettel aren't about to start competing for gold medals any time soon, there will be a demonstration event of electric karting at the 2018 Youth Olympics in Buenos Aires. JAMES ALLEN explains why this is an important development for motorsport and the other crucial areas where the sport must develop to stay relevant

Are we about to see motor racing in the Olympic Games?

This was one of the talking points of the 2018 FIA Sport Conference in Manila, which featured high-level thought leadership panels looking at the future of the sport. Another was the steady rise of eSports as a funnel for new fans and competitors to the world of motor racing.

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