How fans are taking F1 coverage to the next level

How fans are taking F1 coverage to the next level

With fans now consuming live sport in ever more different and in-depth ways, JAMES ALLEN explains how Formula 1 is planning to use its huge number of data points to create new supporter experiences

One of the realities of modern sport and entertainment is the way that fans want to customise their experience. That trend is only set to deepen.

This goes back to something former Ferrari F1 team principal Stefano Domenicali observed, that the younger generation want to be 'protagonists' not passengers. You only have to look at the rise of the 'selfie' culture for proof of that.

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