How F1 is going the extra mile to crack America

How F1 is going the extra mile to crack America

Having sampled 10 different venues, it feels as if Formula 1 has finally found a home in the United States with the race in Austin. The venue has established itself as a firm favourite, as much for the fun to be had off-track as the great racing on it. But now it's time to spread the message further, says JAMES ROBERTS

From the moment you touch down in Austin, you are aware this is a city unlike any other.

Weird is an understatement. The giant Les Paul guitars that adorn the luggage carousel in the airport, accompanied by a blues soundtrack in the arrivals hall, remind you that Austin is the self-proclaimed live music capital of the world.

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