Can a name change save UK motorsport?

Can a name change save UK motorsport?

The governing body of UK motorsport has had a rebrand, a refresh and a refocus. Can its quest to promote the sport and stimulate grassroots participation change the course of a potentially troubled future?

Australia might seem an unusual choice of locale to begin a meditation upon the state of British motorsport, but it is remarkably relevant.

In the past 10 years, the number of motorsport licence holders in Britain has fallen. In the same period, Australia has increased its number of licence holders by 15%.

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