Ferrari's key culture deficit to Mercedes

Ferrari's key culture deficit to Mercedes

Two teams could have won the 2018 Formula 1 world championship double, but only one did: Mercedes. MARK GALLAGHER explains the unique difference in culture and mentality that proved to be crucial in Mercedes' latest triumph over Ferrari

Culture eats strategy for breakfast; a business mantra that came to mind when I heard Maurizio Arrivabene's tetchy reply of "that is your opinion..." when, in Abu Dhabi, the BBC's Andrew Benson put it to him that Ferrari had made too many mistakes in 2018 to beat Mercedes.

The 'culture' phrase is attributed to the late Peter Drucker, a leading management consultant.

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