The inside story of Williams's ROKiT boost

The inside story of Williams's ROKiT boost

Williams sprang a surprise when it revealed ROKiT as its new title sponsor earlier this week. What exactly is the company, and why has it decided to come into Formula 1 with the team that was comprehensively last in 2018?

Williams remains a popular team among fans and Formula 1 insiders, and so the announcement of the arrival of new title sponsor ROKiT was well received - especially given the obvious financial shortfall that the team had to deal with heading into 2019.

The triple whammy of the loss of Martini, the backing associated with Lance Stroll and the finance provided by SMP Racing for Sergey Sirotkin represented a big hit, particularly when combined with the fall in income from the F1 organisation that results from dropping from fifth to 10th in the constructors' championship.

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