The confusing history of F1 team name changes

The confusing history of F1 team name changes

The recent news that Toro Rosso might be rebranded as AlphaTauri in 2020 is the latest chapter in a long line of confusing F1 team makeovers, turning defining each team's true identity into a statistical nightmare

What's in a name? When William Shakespeare posed the question rhetorically in Romeo and Juliet, the message was that a surname, with all the historically familial enmities it entails, is independent of the person.

When it comes to Formula 1 teams, it's a little more complicated. A name really can transform the way one is perceived, even when it remains fundamentally unchanged.

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