The confusing history of F1 team name changes
The recent news that Toro Rosso might be rebranded as AlphaTauri in 2020 is the latest chapter in a long line of confusing F1 team makeovers, turning defining each team's true identity into a statistical nightmare
What's in a name? When William Shakespeare posed the question rhetorically in Romeo and Juliet, the message was that a surname, with all the historically familial enmities it entails, is independent of the person.
When it comes to Formula 1 teams, it's a little more complicated. A name really can transform the way one is perceived, even when it remains fundamentally unchanged.
To continue reading this feature...
You must have an AUTOSPORT+ subscription. Prices start from just $1.50 per week and give you full unrestriced access to all news and features. View package options? Magazine subscriber?
from just $1.50 per week
- Get unlimited access to AUTOSPORT with news and views from the paddock
- Enjoy AUTOSPORT+: subscriber-only analysis, comment and top-quality pictures
- Explore every F1 stat in the world’s best motorsport database
Pay as you go
Read this feature right now for just
