The curious case of modern F1 'cigarette' branding

The curious case of modern F1 'cigarette' branding

At the 2018 Japanese Grand Prix, Ferrari's cars were fitted with the logos of a new campaign from title sponsor Philip Morris. Then McLaren began promoting British American Tobacco. It was just the start of a continuing saga

Twelve months ago, Ferrari title sponsor Philip Morris caused a stir when it launched Mission Minnow and the livery of the team's cars at Suzuka was tweaked as a result.

Initial confusion about the initiative's purpose was followed by criticism from some quarters that it was simply a back door way of bringing the Marlboro logo back into Formula 1 in a bid to sell more cigarettes.

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